The Jazz Age The Roaring 20 S - 1363 Words

The Jazz Age: The Roaring 20’s During the late 19th and early 20th centuries, jazz was the turning point or revolution and evolution within social stratification and the ideals of accepted normalities, bringing about a change within society and allowing African Americans to be commonplace among higher social classes and to exceed society’s standards. Ragtime, a more formally structured style of music, birthed jazz into this new era. Ragtime is more musically composed than jazz and most often found to be more upbeat and springy. Jazz is based on the art of improvisation and is rarely found written down. The term jazz originated from the word â€Å"jass†, which was used to describe promiscuous acts, but later took on the harsher ending sounds of the â€Å"zz† and changed its’ meaning. (â€Å"Gold Coast Jazz Society† 2/3) African Americans migrated from the rural South to the urban North during the 1890s in search for jobs and in escape of discr imination. The formative years of jazz were estimated to be about from 1895 to 1917. During these years, the origins of jazz were allusive as there were no written documentations of the music. Scott Joplin published his first two rags in 1895 and began the exploration of ragtime in New York. Jazz formed from loose variations of ragtime. The term â€Å"jazz† isn’t introduced to the English language as a proper word until 1917. Recordings of Jazz did not begin until 1917; however, the early crude forms of recording equipment altered the true sounds of theShow MoreRelatedThe American Dream And The Roaring Twenties1336 Words   |  6 PagesDream and the Roaring Twenties The 1920’s was knows as the Roaring Twenties or the Jazz Age because of all the dramatic political and social change, more people lived in cities rather than farms, and the nation’s wealth doubled between 1920 and 1929. There were many new technological innovations and many factors that made the United States the place to be to find the â€Å"American Dream†. The 1920’s were known as the Roaring Twenties or The Jazz Age because of many things. The roaring twenties was aRead MoreThe Essence Of The 1920 S1659 Words   |  7 Pagesthe 1920’s in The Great Gatsby â€Å"The Roaring Twenties was the period of great American prosperity which was built on shaky foundations.† For decades, the 1920’s have been interpreted as a period of economic prosperity and social change in which the novel The Great Gatsby was born. In the early 1920’s, the United States experienced a period of immense reorganization of social and economical life; therefore, this post- World War I era became referred to as â€Å"The Roaring 20’s†, â€Å"The Jazz Age†, or â€Å"TheRead MoreLifestyles of the Rich and Famous in the Roaring Twenties Essay1015 Words   |  5 PagesLifestyles of the Rich and Famous in the Roaring 20’s The Roaring Twenties†, The Era of Wonderful Nonsense, The Decade of the Dollar , The Period of the Psyche, Dry Decade and the age of Alcohol and Al Capone†, these slogans are all ways to describe the 1920’s in just a few words. (The 1920s: Lifestyles and Social Trends: Overview) The 1920’s were a decade of parties, money, and extravagant lifestyles. The decade portrayed the American Dream of women, money, alcohol, music, and partyingRead MoreTaking a Look at the Jazz Age1600 Words   |  6 PagesAmerica is rejoicing. The Jazz Age was a time of change and new beginnings for Americans. During the Jazz Age, the United States erupted in new musical and cultural changes. These changes can be seen through the shift in literature, from conservative to contemporary writings, by literary giants like F. Scott Fitzgerald and Bessie Smith. The Jazz Age was known as the Roaring Twenties, and is still popular today due to its infamous jazz music, flappers, and prohibi tion. The Jazz Age was an exciting, andRead MoreJazz Music Essay1145 Words   |  5 Pages The Jazz Age is notably one of the most famous periods in the history of the United States. It was a span in the 1920s between the end of World War I and the beginning of the great Depression. The Jazz Age, otherwise known as the Roaring 20’s or the Flapper Era, is characterized by creativeness and a lively, strong rhythm. The Jazz Age is most well-known for its musical style, dances, modern ideas, extravagant ways of living, fashion, and new inventions. The Roaring 20’s is a very important eraRead MoreThe United States Of America Hit An All Time Low During The Roaring 20 s With The Presence Of954 Words   |  4 PagesCinevert 1 Outline The United States Of America hit an all-time low during the Roaring 20’s with the presence of prohibition and organized crime. I. The Jazz Age Jazz Music Dance Appliances II. The New Women KKK Flappers 19th Amendment III. Mass Culture More Spending Money .First Radio Affordable Consumer Product ( Automobile) Read MoreJazz During the 1920s1147 Words   |  5 PagesJazz During the 1920s The 1920’s was a time of innovation, creativity, and recklessness, causing a need for a new style of music. Jazz was fast-paced, upbeat, and very adaptive and it would go hand-in-hand with hedonistic lifestyle, truly giving the 20’s the title of The Jazz Age. Jazz is a style of music composed of various instruments. Originating in New Orleans, Louisiana it is believed that jazz rose up from the traditional African American style of dance music. As Jazz progressed itRead MoreWere the 20s in Canada Really Roaring?1664 Words   |  7 Pagessocial and cultural revolutions and growing political responsibility and change in policy that country experienced. These economic, social and political changes really made the 1920s in Canada â€Å"roar†. First of all, Canada was very roaring economically in the 20s because of strong economic growth and prosperity. With the introduction of the assembly line by Henry Ford, Canadian industries flourished. Manufacturing processes were a lot faster, because of the improved work flow and better distributionRead MoreEssay about Roaring Twenties772 Words   |  4 Pages The Roaring Twenties The decade of 1920-1929 was a time of great change, reform, improvement, adjustment and alteration of everything Americans had come to rely on. In other words everything changed. Not one part of common life was unaffected. Exciting new events happened in sports, entertainment, science, politics, communication and transportation. It was the age of prohibition, it was the age of prosperity, and it was the age of downfall. The twenties were the age of everything. It has beenRead MoreRoaring Twenties Essay839 Words   |  4 PagesThe Roaring Twenties The decade of 1920-1929 was a time of great change, reform, improvement, adjustment and alteration of everything Americans had come to rely on. In other words everything changed. Not one part of common life was unaffected. Exciting new events happened in sports, entertainment, science, politics, communication and transportation. It was the age of prohibition, it was the age of prosperity, and it was the age of downfall. The twenties were the age of everything. It has

Immigrants From The 19th Century - 2092 Words

In the Better part of the 19th Century, Immigrants from many parts of the world packed up all of their belongings and brought their families to America with hopes to start a better life. There are many reasons that these Immigrants fled their home countries, but for the most part it was due to the Losses in agriculture, a shortage of jobs, religious persecution, as well as a rise in taxes and famine. The large majority of immigrants, during this time, immigrated from countries like Germany, Ireland, and England. As they began to flock to the United States, the westward push took full swing, and millions of immigrants came through Ellis Island in the state of New York, as well as immigrants processing through Angel Island in northern California. It was an offering of a new start and a way for these immigrant families to claim their part in the â€Å"American Dream.† The new immigration into this country was great however, when land started to become scarce and with the pacifica tion of the Native Americans, it was as if the frontier became unrecognizable on a map. People were no longer spreading across the American States and cities were starting to become over populated with immigrants that were attempting to claim their opportunities. Immigrants were once welcomed into this country as they had no problems with doing the â€Å"dirty work† that most other people avoided, but the tides seemed to turn and these immigrants begun to be thought of as less than equal because of theShow MoreRelatedA Race United Essay919 Words   |  4 PagesWhen the first Irish immigrants landed on the eastern shores of America in the 18th century, they were met by intolerance from the Native whites who saw them as a threat to the American way of life. The Dangers of Foreign Immigration, an article written by Samuel Morse in 1835, exposits much of the anti-immigrant sentiment prevalent in the 19th century. To the natives, the Irish were simply niggers turned inside out ( Anonymous Satirism), who came to America as refugees from Ireland to deprive themRead MoreAmerican Racial Stereotyping Hampered Chinese Immigrants Essay1539 Words   |  7 PagesHampered Chinese Immigrants from Being Part of the Mainstream Society With the passing of the Chinese Exclusion Act of 1882, the first federal law was enacted restricting immigrants of a specific nationality from entering the United States due to Americans attributing dire economic uncertainty to Chinese laborers who take away jobs from native-born Americans. Anti-Chinese sentiments greatly proliferated throughout the United States during the late 19th century and early 20th century. Sui Sin Far, theRead More19th Century Industrialization Essay1485 Words   |  6 Pages19th Century Industrialization Nineteenth Century Industrialization During the second half of the nineteenth century, the United States experienced an urban revolution unparalleled in world history up to that point in time. As factories, mines, and mills sprouted out across the map, cities grew up around them. The late nineteenth century, declared an economist in 1889, was not only the age of cities, but the age of great cities. Between 1860 and 1910, the urban population grew from 6 millionRead MoreThe Progressive Era Essay1133 Words   |  5 Pagesand late Nineteen Century, Agrarianism The development of the United State into an aggregation of civilized settlements and large Cities influenced the economic movement, socially and culturally by the end of the Civil war and first World war. This brought about the industrialization and massive boom in immigration experienced at this period. Urbanization became key in the history of America and it has its influence in the attractiveness of the nation. The progressive era was from 1870 to 1916 whichRead MoreTheu.s. Obama And Donald Trump1339 Words   |  6 Pagesnativists and restrictionists have been pleading to keep immigrants out of America and would be head over heels at the idea of â€Å"building a wall†. It is interesting to compare the clashing viewpoints of Americans throughout history to the debates between Hillary Clinton and Donald Trump today. Daniel Tichenor’s Dividing Lines illustrates how throughout our history, Americans have remained ambivalent towards immigration. Since the 19th century, n ativists and pro immigration reformers have gone headRead MoreImmigration Benefits And Promotes Urbanization1642 Words   |  7 PagesImmigration benefits and promotes urbanization in New York and Vancouver from 1860 to 1920. The period from the late 19th century to the early 20th century is important in the urban development history of Canadian and American. Urbanization is a historical process that contains urban development. Urbanization is a process of population concentration as well as a process that advanced production modes substitute backward modes. At the same time, it is also the process to adapt to the mode of productionRead MoreThe Immigration Of Asian American Immigrants Essay1505 Words   |  7 PagesAround the mid-19th to the 20th century, myriads of immigrants flocked to the U.S. seeking better job opportunities,or searching for religious freedom. U.S. citizens were fearful, envious, and willing to exclude immigrants who came to the US as they were viewed as an economic threat to the society. They believed that these immigrants were racially, morally and intellectually inferior to them and as such did not see or treat as their equals. These dysfunctions lead to severe and harsh treatment ofRead MoreLabor Workers Vs. American Business1615 Words   |  7 PagesLabor Workers vs. American Business Throughout the 19th and the early 20th century, American businesses have taken advantage of naà ¯ve immigrants who leave their country in order to fulfill the â€Å"American dream†. During this period of industrialization, millions of poor immigrants that flocked to the United States met with terrible working conditions and barely livable wages. In the book â€Å"The Jungle† written by Upton Sinclair, is able to convey these dreadful events through a family who experienceRead More Ideal Family: Defining the Ideal Family Throughout American History1445 Words   |  6 Pagesfamily was transformed in the 19th century in large part due to the great changes taking place in the American society. Many family groups fit this changing mold while some did not. In this essay I will show how this concept of the ideal American family changed. I will also try to explain which groups of Americans followed this concept and why. The end of the 18th century was a turbulent time in American history. The country had just won its independence from Great Britain and was attemptingRead MoreRise of Industry in the Late 19th Century1045 Words   |  5 Pagesall the necessary materials and money. After the civil war, America embarked on a journey of economic expansion and unification for the nation. In the late 19th century, government policies, technological advancements and population changes contributed to the rise of industry in America. Many government policies were created in the 19th century to encourage expansion and growth for America. Three very influential policies were the Homestead Act, the Pacific Railway Act and laissez-faire. The homestead

Most of the Nation does not like STAAR - 889 Words

Most of the Nation does not like STAAR, or standardized tests. The reason is because most of all the students on the day of the test are completely stressed out, and worried about not succeeding. The STAAR is really a waste of time to me, but let’s NOT listen to me. Let me tell you some interesting facts I found. STAAR more than triples exit-level test load for high school students. â€Å"TAKS only required 4 final tests for high school graduation. By the STAAR, a student must pass 15 final tests, making it triple the high-stakes testing load for Texas.† Not passing on one STAAR test can keep kids from graduating. Students must pass all EOC tests to graduate from high school, which can mean up to 15 standardized assessments each. English†¦show more content†¦Therefore a passing STAAR score may be interpreted as a C in one district or an A in another. Because the scores ultimately affect a student’s GPA and class rank, an uneven application of scores ult imately results in an uneven playing field for students.http://files.eric.ed.gov/full text/ED502858.pdf High-stakes grading depends on unknown factors. Under the new tests, students must attain a certain cumulative score on all EOC assessments to graduate, but the state has not yet revealed what this required score will be. Students must also achieve a certain level of performance on EOC assessments for algebra two and english three for enrollment into four year colleges, but once again the state has not yet decided what this number will be. Teachers have determined that EOC tests are written in language three levels way harder than TAKS tests for the same grade level. This means students may know the subject matter, but may not understand what is being asked because test questions are phrased in language beyond their grade level. Timed tests add pressure. Unlike TAKS tests, STAAR EOC assessments are timed tests with a 4-hour limit, increasing stress levels for students. New learni ng materials,and teachers are available ONLY online, but not all schools have access to computer learning. STAAR removes local control from school districts. Never before here in Texas has aShow MoreRelatedThe Education Standards Of Schools Essay1270 Words   |  6 Pageshave to regain their passion and desire to learn and exceed the expectations put upon them. When we receive our awful results on our test, it is easy to blame our teachers. The truth is more times than not our teachers are hard working individuals (like beth mcdaniel) that just can’t seem to make the students care about their academic performance. It has gotten to the point where high school students now have an option of graduating on different plans. Now students can choose between a recommendedRead MoreAssessments Hold Schools, States and Nations Accountable Essay1439 Words   |  6 PagesJohnson (2002) and Steward (2004), they believe that assessments are useful in holding schools, states and nations, accountable throughout the educational process for student learning (as cited in Richardson, Morgan, Fleene r, 2009). As many of us educators in this district know, this accountability could be seen in our state’s profienciency exam, State of Texas Assessments of Academic Readiness (STAAR ®), formerly the Texas Assessment of Knowledge and Skills (TAKS), coupled with the No Child Left BehindRead MoreEducation Revolution: Why the No Child Left Behind Act Didnt Work1695 Words   |  7 Pagesgovernment to â€Å"Teach the test.† Back in 2001, before the No Child Left Behind Act was proposed, the United State’s rank in educational performance was 16th. After the act was put into action, that rank moved up to where we now stand at 17th in the nation. Statistics also showed that because of America’s dropping education level, many teachers began to get discouraged in their professions. Although, America has not ever been able to hold the title of being 1st in education, the education system, asRead MoreAffordable Care Act - Medicare s Readmission Reduction Program3472 Words   |  14 Pages Affordable Care Act – Medicare’s Readmission Reduction program Target Group: Valley Hospital Healthcare Policy Analysis Paper Washington State University Sheetal Wadhwaâ€Æ' Executive Summary: Healthcare in the U.S is most expensive than any other developed country. The U.S spends far more on per capita as compared to any other developed. U.S scores low on many outcome measures, inefficiencies and wastes and quality measures as compared to other countries. The Patient Protection and AffordableRead MoreA Book Report of: Why Race and Culture Matter in Schools: Closing the Achievement Gap in America’s Classrooms2975 Words   |  12 Pagestheories and concepts that he posits throughout the book. Quickly in the introduction Howard (2010) attacks the primary causal explanations of why an achievement gap even exits in a section called â€Å"Socioeconomic Status and School Performance† (p. 2). Most persons believe that the achievement gap is a result of socioeconomic status and not related to race or culture. However, Howard (2010) is quick to point out early in his book that even minority students with an affluent socioeconomic status perform

The Topic of Defiance of Societal Rules in The Stranger...

All societies have societal norms and rules that citizens are expected to follow. Those who don’t, are either labeled as defiant or as a non conformist. One who defies societal rules doesn’t necessarily disobey deliberately, but rather because one’s own beliefs dont parallel. In the novel The Stranger by Albert Camus there is a prevalence of characters breaking societal rules, but as a result these characters face the consequences. Albert Camus connects these actions to the overarching themes of the books in order to convey his message more effectively. To what extent does the topic of defiance of societal rules in The Stranger convey the theme of Absurdism in the novel? The sub-themes of femininity, individuality, and isolation connect†¦show more content†¦Meursault isolates himself from the lifestyle that the society attempts to condition him, but this pressure from society isn’t understood by him. One will not realize that they are breaking s ocietal rules if they are entrapped into a world of their own and believe that that world is perfectly fine the way it is. The sub-theme of femininity is prevalent throughout the novel, however it is much more minor compared to the larger ideas Albert Camus shares. Femininity is a theme that goes hand in hand with Absurdism throughout the novel. It is through Meursaults indifference to love and women that this theme becomes present. It is not a directly expressed much like the others. Not only Meursault expresses this, but also Raymond. At the point in the novel after Raymond finds that his â€Å"girlfriend† cheated on him and used Meursault to write the letter, Raymond shares with Meursault the actions he took upon his â€Å"girlfriend† as if it were a righteous act. Raymond had â€Å"smacked her around. And then I told her exactly what I thought of her. I told her that all she was interested in was getting into the sack.’... He’d beaten her till she bled†¦.What bothered him was that he ‘still had sexual feelings for her.’† (Camus 34) And the m ere fact that Raymond only had sexual feelings shows the lack in value of women. Meursault also shares this attitude towards women, specificallyShow MoreRelatedMeursault Is An Absurdism1499 Words   |  6 Pagesan explanation, whether justified through social, scientific, or religious means. This notion creates expectations for how people should emotionally respond to events around them. However, when one does not conform to these expectations, a complex conflict arises between that individual and the surrounding society. The Stranger, a translated novella by Albert Camus, takes place in the early 1940s and revolves around Meursault, a French Algerian. Developed through a presentation of his own thoughts

The next types are breakwaters Free Essays

There are a variety of techniques and efforts used to stabilize shorelines throughout the world and some are temporary and some are permanent. Structures built to protect a coast from erosion or to prevent the movement of sand along a beach are known as hard stabilization (Lutgens and Tarbuck, 2008). There are three common types of hard stabilization which are considered to be permanent techniques. We will write a custom essay sample on The next types are breakwaters or any similar topic only for you Order Now The first types of hard stabilization are called groins. A groin is a barrier built at a right angle to the beach to trap sand that is moving parallel to the shore. The next types are breakwaters, which are structures designed to protect watercraft from the force of large breaking waves by creating a quiet water zone near the shore. The third type is a seawall. Seawalls are just that; walls built parallel to the shore to protect the coast and property from the force of breaking waves. Hard stabilization is usually very effective and a lot of the time too effective. Groins tend to sand-starve the longshore, breakwaters may allow sand to accumulate behind the structure due to reduced wave activity and seawalls causes the beach seaward side to experience significant erosion. Alternatives to hard stabilization are beach nourishment and relocation. Beach nourishment is replacing sand on beaches, however the downside to this is that is does not last and is expensive. Relocation is relocating storm damaged buildings and buildings at high risk, thus allowing nature to reclaim the beach. The downside to this is that people do not want to give up their ocean front property. (Lutgens and Tarbuck, 2008) I do not believe that urbanization and development of coastal area always contribute to shoreline erosion because people want to protect their property from erosion therefore doing what they can to prevent erosion. However, I also believe that sometimes people end up doing more harm than good with their methods used to prevent shoreline erosion from happening. References: Lutgens, F. and Tarbuck, E. (2008). Foundations of Earth Science: Fifth Edition. Pearson Prentice Hall. Â   How to cite The next types are breakwaters, Papers

Research in Business Methodologies in Education â€Free Samples

Question: Discuss about the Research in Business for Methodologies in Education. Answer: Introduction: Digital media, refers to a huge number of media tools, starting with television, mobile phones, to the recently emerging social sites such as Facebook, Twitter, Instagram, and many more. While the digital media tools, were actually made to serve solely the purpose of recreation, whereby the users can watch entertainment shows, or can connect with friends and family, the digital media, in the recent era, has also started benefitting the organizations largely (Patriarche 2014). The concept of business, has greatly evolved since a last few decades, and it no longer implies a financial transaction carried out in the physical shops. With various companies, selling homogeneous products, the business enterprises are now in greater need of recognition among the consumers. So, to expand its dominion beyond its local region, and to be able to retain existent customers, fetching the new ones at the same time, the companies have incorporated the concept of digital media into their marketing stra tegy (Packard 2013). Statement of the Problem: In the strictly competitive market of the present world, a business organization, in order to expand itself, must not merely keep itself confined to the traditional method of purchase and sale through its limited number of outlets (Pride and Ferrell 2012). But rather, it must reach out to a wider mass, informing them, about the advantage of buying their products or availing their service. This whole process of interacting with a huge mass of people, is done via advertisements on television, mobiles or social sites, and this effective new way of marketing is referred to as digital marketing (Meikle and Young 2012). The researcher, through this research, intends to analyze the way in which an organization exploits digital media tools for self-promotion. Besides, the researcher also intends to examine the extent to which digital media influences the consumer behavior and purchasing decision of its customers. Research Aim and Objectives: The objectives which has inspired the researcher to undertake the research are as follows: To investigate how does an organization utilize the digital media tools for the purpose of product-promotion and brand recognition To discover which form of digital media marketing exerts greater influence on the consumer behavior- television and mobile advertisements or e-commerce To analyze the ways in which the organizations are engaging successfully in the acts of market segmentation and customer interaction with the help of digital media To discover the possible negative outcomes that the marketing authority of the organization needs to consider before investing in the process of digital media marketing Justification: In a recent research conducted in the year 2012, it was found out that every eight business organizations out of ten organizations resort to the use of digital media for the promotion of their brands; further the research also claimed that three organizations out of every five organizations have also claimed that their use of digital media has led to an unprecedented growth in customer creation and sales rate process (May and Lake 2013). Digital media, especially social media is being used to a considerable extent by all the big companies, and the diagram below statistically claims the same: At present, more than 200 million people use Facebook, and according to a study conducted by Qualman, Facebook is one of the best possible ways by which an organization can draw a huge number of consumers to buy their products. In this case, an organization usually opens up a Facebook business page, and at first, if it is not a much reputed one, introduces close ones and loyal customers to like it (Racas 2011). As the organization starts promoting its new products and recently launched services, new offers and latest discounts, the whole brand starts getting popular through the Likes and Shares of the particular posts. In this way, once an advertisement gets viral on a social site, the visibility of the advertisement increases along with the increasing brand recognition of the specific organization (Marshall and Rossman 2011). The same goes for other social sites, such as Twitter or YouTube or even Instagram. Though the Twitter posts can never exceed the limit of 40 characters each t weet, it can be efficiently promote the products of an organization, provided the marketing authority of that organization tweets actively every day (Kotler and Keller 2012). Qualman maintains that creating a profile in a social site, is not sufficient, but it must ensure that the social media marketing authority of the organization keep a track on the social sites, and update the customers about their new products or the new services that the consumers can avail themselves. The marketing team as such also keeps a track on these social sites, the number of times, their brands name is being mentioned, so that they can instantly respond to the customer queries, or can send a reply to the feedback of the consumers. Again, one great advantage of using digital media marketing, is that instead of promoting a product among a huge mass of people, it can know who are the relevant group of customers, and can get their products advertised among them only (Kaun 2012). This is done by enabling t he Ad Targeting options, on Facebook, Twitter as well as Google Plus. This enables the organizations to get a demographic information, about each user, in terms of their sex, age, location, etc. so that they can create an audience, who will be interested by the product the company deals with (Rand 2012). For example, now an organization can get an access to the interest areas of the followers, and as such if the company deals with production of cosmetics, it may become less relevant among the male followers. Again, while speaking of digital media advertisement, one cannot overlook the importance of television advertisements, which still continues to remain one of the most dominant medium for promotion of a product. Blumenthal, in his article called The Business of Television, claims that approximately 37% of the viewers get influenced to buy a product merely after watching the advertisement on TV (Horst and Miller 2012). Bluementhal claims that the TV advertisements, should not just send an outline of what the product is all about, but should tell a story of possible happiness and joy that shall come with the consumption of the product. Hence, the organizations send a story effectively which persuade the potential consumers to purchase the product or to avail the service (Rogers 2013). As the above bar chart suggests, majority of the people, spend greater time on television, and hence advertisement on this medium can prove to be highly beneficial. However, the organizations chalk out a target customer strategy for this form of promotion as well (Stockinger 2013). For television advertisement strategy, the organizations choose the timing and even the channels for the sale of a particular product; for example, an organization, which wants to promote its chocolate or baby cereal products through television, it will choose the cartoon channels for the promoting through their advertisements (Grewal and Levy 2012). Potential Output: The researcher, here, expects that he will be able to discover a direct relation between an organizations use of digital media and the development of that particular organization. The successful use of digital media not only helps the organization in getting brand recognition among a huge mass , but also assists the organization to expand its business beyond the local confines (Goneos-Malka, Grobler and Strasheim 2013). The researcher expects that he will be able to explain the exact way in which an organization, through the use of digital media, can persuade the consumers about the goodness of its products, and also has the potentiality of drawing new consumers. The digital media engages the customers in getting interest in the products they are selling, by attaching certain group of attributes with it, with the help of digital media. For example, while promoting a cosmetic product, an organization may create, through its commercial on digital media, the importance of beauty in life . This will help in drawing a huge number of customers towards that particular product, and boost its sale (Elliott, Rundle-Thiele and Waller 2012). However, the researcher also believes that this research will enlighten on the possible negative outcome of the use of digital marketing. Hence, the research will examine the extent to which the consumers also get affected by the negative feedback on the social sites, they come across, and to what extent this will interfere with their process of brand loyalty (Schroder 2011). Conceptual Framework: The conceptual framework, explaining the procedure, in which the researcher aims to undertake the research, is being shown below: Research Hypothesis: H0- Digital media tools have no impact on the minds of the consumers, as they prefer to buy according to their own needs and preferences, and they will never consume a product, simply because it is advertised on the media, they are using H1- Digital media plays an extremely crucial role in the promotion of a product, and it largely influences the pattern of the consumer behavior. It may happen that an individual is absolutely unaware about the existence or even popularity of a company; it is only through its advertisement on digital media, endorsement by some popular faces, that he really gets drawn to the product (Couldry 2012). The digital media, as such, not only helps an organization in drawing new consumers, but also in retaining the, by dint of constant advertisement and self-promotion through digital media. Methodology: The methodology is of paramount importance while conducting any research, because it helps the researcher understand what exactly is the method and the procedure in which the research process is to be undertaken (Chaffey and Patron 2012). Further, it will also help him to understand the pre-requisites for carrying the research. Keeping this into consideration, the researcher here aims to adopt a Quantitative Method of research, whereby he will be able to collect the statistical data regarding the fact as to how many as well as to what extent the consumers get influenced to buy a product, after viewing its advertisement on digital media. The researcher will therefore need to conduct a Survey on a selected group of people, to record their response about their rate of influence by digital media in consumption of a product (Chang 2012). The researcher will distribute questionnaires to the respondents and their responses will be recorded for testing the hypotheses. The process of sampling of data, is also an important factor in the research methodology. The researchers research will not be focused on any particular group as such, and hence no need of stratification is needed while selecting the respondents (Burnett 2012). Hence, the researcher will choose a Probability method of Sampling, while collecting the data. The researcher will employ Systematic Sampling technique, where the researcher will choose the respondents randomly from the population, given that the respondents meet a particular criterion- they are all users of some or other form of digital media. The research will be conducted both online as well as offline (Arthur 2012). As such, the researcher will distribute the questionnaires in the shopping malls as well as through the online forums meant for conducting research. The research will be conducted on approximately 65 people, out of which 15 people will be selected through online forums, and remaining 50 people will be chosen fr om public places, such as shopping malls and colleges. Organization of the Study: The organization of the study, as formulated by the researcher is as follows: Research Proposal: A research proposal, proposing what and how the researcher intends to do Case Study: This will help the researcher to investigate the cases before reaching the conclusion Details of Methodology: This will help the researcher to explain the literary articles and journals he has gone through and discuss it link with his research Findings: Here, the researcher will discuss what were his findings, and summarize the outcome of his entire research Final Implication: Here, the researcher will re-explain his findings and the outcome of his research, and will evaluate the whole impact of digital media on the consumer behavior. Gantt Chart: NAME OF THE TASK START DAY END DAY DURATION Research Proposal 2/6/2016 10/6/2016 8 days Literature Review 11/6/2016 21/6/2016 10 days Collection of Data 22/6/2016 23/6/2016 2 days Analysis of Data 24/6/2016 24/6/2016 1 day Submission of the Final Report 26/6/2016 26/6/2016 1 day Budget of the Project: The total estimated budget for conducting an entire research is approximately $5000. For the sake of undertaking an in depth study, into the previously written articles and literary journals, the researcher has to spend an approximate sum of $2,000. In addition, in the process of collection of data, through research with the help of online forums, the researcher has to spend around $500. Even while conducting the offline research, the researcher may have to travel to different places, and the travelling expenditure may amount to $1000. Besides, the researcher will also need to gain access to government figures and numerical data, charts and graphs which will amount to $1500. Conclusion: In the present era of scientific and technological development, the concept of marketing is no longer confined to the idea of transaction in the local shops. It necessarily implies the development as well as the rapid expansion of an organization, with the help of meaningful promotion and advertisement. The organization to grow, should not only rely on the word of mouth publicity, but must reach out to a wider mass of people, through the use of digital media. Many marketing managers of the recent era, believe that success of an organization depends on the rapidity of rate at which the organization promotes and advertises itself. If an organization does not invest much in its advertisement through digital media, it runs high chance of being forgotten. Research suggests that most of the people resort to the use of digital media, in the form of TV, mobiles, or social sites, and their consumption pattern is largely influenced by what they come across in the digital media. 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